Paper Cup: Branding Identity

I was tasked with developing a brand identity and overarching concept for Paper Cup, a student-focused coffee shop. My goal was to create a playful and relatable atmosphere that resonates with students. Presented below are three distinct brand identity concepts, each featuring a versatile logo and a cohesive set of branding elements designed for use across packaging, menu displays, and social media. Hand-drawn fonts, quirky characters, and bold colors were strategically chosen to reflect the youthful energy and individuality of the student audience.