Glenlivet:
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Revitalising The Glenlivet: A Bold Rebrand Targeting Millennials. This proposal outlines a strategic rebrand for Glenlivet, a renowned Scotch whisky brand. Our goal? To shake off outdated perceptions and attract a new generation of discerning drinkers. We propose a vibrant rebrand that reflects the energy and spirit of this coveted market segment. The Glenlivet's established heritage will remain at the core, but infused with a fresh, contemporary edge.