C&E: Gift Set Packaging

Crabtree & Evelyn boasts a rich brand tapestry, with three distinct sub-brands under its umbrella, each with a unique identity and selling proposition. My challenge was to design cohesive outer packaging for gift sets across all three sub-brands, ensuring each set retained its distinct personality while harmonising with the core Crabtree & Evelyn brand.

As the lead designer on this project, I spearheaded the creative process, which included conceptual brainstorming, meticulous mock-up development, and finalising the designs.