Soco Club App:
UI/UX and Branding Design
As the co-founder and creative lead of Soco Club, I spearheaded the development of a social event planning app. My responsibilities encompassed brand identity creation, UI/UX design, marketing campaigns, social media, and digital strategy. This hands-on experience has equipped me with the skills to craft engaging visuals that resonate with audiences, enhance brand presence, and drive user engagement across multiple platforms.
Soco Club Flow Chart
The Process
Designing the MVP
Discovery
The first step was to align with our vision for Soco Club—a seamless, intuitive platform that simplifies event planning and enhances social experiences. Organising events can be complex, with multiple moving parts, from invitations to guest management. To create an impactful MVP, we focused on the core functionality: making it easy for users to plan and manage events effortlessly.
Planning the App Structure
Once we identified the key pain points, I mapped out the app structure and user flows to ensure a frictionless experience. Soco Club had different types of users—event hosts, attendees, and collaborators—each requiring distinct levels of access and interactions. This led to extensive flowchart development, outlining how different users navigate and engage with the platform.
Soco Club App User Interface
Marketing Website Introduction
Established an informative marketing website to promote the app, highlighting its features and benefits to attract potential users. Outlined the website's structure through wireframes, ensuring a logical flow of information and clear calls to action. Designed the website's user interface to be visually appealing and reflective of the app's branding, enhancing overall user experience.
Added Highlights
User Acquisition
Acquired over 2,000 users through a mix of organic and social media campaigns, contributing to the app's growth.
Platform Expansion
Ensured the app's availability on both the App Store and Google Play Store, catering to a diverse user base.
Brand and Digital Strategy
Developed a cohesive brand identity and digital strategy that strengthened Soco Club’s presence across multiple platforms.