Soco Club Social:
Selfridges Give Away
For Soco Club’s Christmas campaign, I developed and executed a full-scale strategy focused on brand awareness, user education, and app downloads. The campaign centred around a £500 Selfridges giveaway, where participants entered by downloading the app and creating a Christmas-themed event.
I handled every aspect of the campaign, including strategy, brand identity, social media content, and Meta ads management. All video content was shot and created by me, with a special Selfridges takeover, using their iconic Christmas decorated store as a festive studio. This guerrilla marketing tactic made it appear as if Soco Club and Selfridges were collaborating, linking the Selfridges gift card giveaway to create an exciting, holiday-themed experience—without any actual partnership.
Soco Club Flow Chart
Soco Club Christmas Giveaway – Social Highlights
The Process
Building a Holiday Engagement Campaign
Discovery
During the Christmas season, we aimed to boost Soco Club’s brand awareness, educate users on the platform’s functionality, and drive app downloads. The key challenge was to create an engaging campaign that encouraged participation while ensuring a seamless user journey.
Campaign Structure
We designed a holiday-themed giveaway to incentivise downloads and user engagement. Participants could enter by:
Downloading the Soco Club app
Creating a Christmas event with "Xmas" or "Christmas" in the title
Following Soco Club on Instagram
A £500 gift card was awarded to a randomly selected winner, maximising participation and visibility.
Soco Club Instagram Carousel
Impact
Total Reach: 31,513 views between December 18–26 (75.5% from Ads)
Audience Engagement: 88% of views came from non-followers, significantly expanding brand exposure
Profile Traffic: 14,327 accounts reached, resulting in a +349 increase in profile visits
Added Highlights
User Growth
Increased app downloads while reaching a new audience through targeted ads and organic engagement..
Brand Awareness
Successfully introduced Soco Club to a wider audience, with 88% of engagement coming from new users.
Cost-Effective Advertising
Achieved a strong £0.10 CPC (Cost Per Click) with strategic ad spend, maximizing return on investment.